Scott Lanter Voice Overs

Scott Lanter began his broadcasting career at the tender age of 16 when he was only a Junior in high school.  Though he had been fascinated listening to broadcasters as a child, it was a school teacher that ultimately convinced Scott that he should become a broadcaster. 

Nearly every day, the late Dennis Meeker would call Scott out in class for talking.  But, an added comment by the teacher one day struck a nerve.  "Scott, you like to talk so much, you ought to be a broadcaster."  That comment remained on Scott's mind the rest of the school day. 

When the final bell rang that day, Scott left the school building and drove to a nearby radio station that same afternoon and applied for an on-air job.  "This is what I wanna do," he told the program director of WURD in Georgetown, Ohio, "I want to be in radio".  The program director told Scott there were no openings for on-air positions, but invited Scott to "keep in contact" with the station should any positions become available.  

Little did that program director know how persistent Scott was about reaching his goal.  He called the radio station every day when he arrived home from school.  Persistence paid off after three months and the program diretor hired Scott for a 6-hour Saturday night slot.  After a few weeks, Scott was given an additional Friday night air shift, which allowed him 12 hours every weekend to train his voice.  His broadcasting career was finally launching.

Weekend air shifts remained the norm until Scott was approaching the end of his high school years as a Senior.  Two weeks before the school year was ending, the News Director of WURD announced she was leaving to accept a position at another radio station.  Scott saw an opportunity and was determined to seize it, campaigning for the soon-to-be-vacated position. Once again, his efforts paid off.  The next morning after his graduation from high school, Scott was presented on the air as the first 17-year-old News Director in the station's history.  He went on to pursue a daily conservative call-in talk show and achieved the highest daytime ratings of any broadcaster among the six radio stations in the Ohio Valley.

Following a call letter change to WAXZ, Scott remained on staff at the station that launched his career until the early 1990s when he left to become News Director at WBVE in Cincinnati, Ohio.  One year later, he was recruited as Program Director by WRBZ in Cincinnati and instituted a format change from jazz to rock and a call letter change to WAQX.  The call letters chosen by Scott were no accident.  He still had thoughts about the station where his career started.

After one year, he returned to his old stomping grounds at WAXZ and, once again, assumed the position of News Director and returned to the airwaves to revive his conservative call-in talk show.  Once again, Scott rose to the top as the highest rated daytime broadcaster in the Ohio Valley.  Later, he was promoted to Program Director and ultimately served as Operations Manager.  But, Scott was not happy serving in management positions.  Being on the air was his first and only love.  In the late 1990s, on-air possibilities were rapidly vanishing industry-wide as stations across the United States began cutting costs by replacing the human voice with computers...or as Scott called them..."plug-n-play jukeboxes".

Scott signed off the airwaves as a live announcer for the last time in April, 1997, but has remained very active in the broadcast industry as a voice over artist.  Stations throughout the U.S. and Europe utilize his voice on a daily basis to create a professional image of their outlets in order to gain an edge against their competitors.

Now, he's available to help carve a new niche for your station in your market.